What is Client Relationship Management ?
Client Relationship Management (CRM) refers to the strategies, practices, and technologies that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships with clients, foster customer retention, and drive sales growth. CRM systems help businesses streamline processes, stay connected with customers, and improve profitability. Key Components of Client Relationship Management: Customer Data Management : CRM systems store and manage all customer information, including contact details, past interactions, purchasing history, preferences, and support requests. This centralized data allows businesses to have a comprehensive view of each customer. Communication Management : CRM systems track all communications with clients, including emails, phone calls, meetings, and social media interactions. By keeping a record of communication, companies ensure consistent and personalized interaction with clients. Sa